INTRODUCTION
CATALYNX is a Japan-based sales and marketing agency, focused on packaged food, dedicated to ensuring optimal distribution and sales in the large but challenging Japanese market. We also support our clients to achieve global success.
CATALYNX is an ultra-low commission based agency, no retainer. You benefit from our services at zero cost until you receive payment for your first order. This model ensures the lowest possible retail price whilst you, the manufacturer, enjoy maximum distribution, sales, profits and long-term success. This is possible due to our confidence in our capabilities, including our ability to pick winning partners.
Please explore this website for details of our services, benefits and more.
KEY INFORMATION
- Established in 2020
- 30+ years relevant experience
- Japan main focus
- Global network
- 30+ exceptional suppliers from 14 countries
- 10+ leading trade partners
- > 150 containers in 2025
- Growing rapidly
WHAT WE DO
- Introduce the best trade partners – retailers & importers
- Establish strong partnerships
- Smooth communication – bridge language & cultural barriers
- Trademark registration
- Japan food regulations compliance checks
- Strategy & operational expertise / advice
- Marketing support: product selection, costings, pricing strategy, market information, distribution strategy, trade presentations, trade fair support, create tertiary brands, promotion support, etc.
- 24/365 follow-up, trouble-shooting, support as required
BENEFITS
30+ years experience: food & beverage, importing, sales, marketing, CEO, founder
Introduce the best potential trade partners – retailers & importers
Optimal market coverage
Most competitive possible retail prices
Total support – we are your local sales & marketing office
Zero cost before first PO – thereafter ULTRA LOW commission
Passionately committed to your success
Available 24/365
SOME CLIENTS















Testimonials
Armed with a sharp sense of the market, a bespoke approach, and consistent passion,
Catalynx is the connecting bridge to the robust FMCG market in Japan.
Louis Liew
With Catalynx, one can be assured of reliability, hard work, follow through, and results.
There is no better guide to the lucrative and yet highly complex and challenging Japanese market.
Gianni Marangone
CATALYNX has been our trusted partner since 2019, helping us successfully grow in Japan with expertise, care, and lasting relationships. CATALYNX guided us through every step of the process, from communication and introductions to navigating the complexities of the value and supply chain. Their professionalism, insight, and dedication have been instrumental in our success.
Chris Lehmann
We’ve been working closely with CATALYNX on our projects in the Japanese market. Their support has been invaluable. They make communication seamless and ensure that nothing is lost in translation. Their professionalism, reliability, and market knowledge have made it much easier for us to navigate and grow in Japan. They are a trusted partner, and we truly appreciate the collaboration.
Greg H
Catalynx is the front door for any company who is ready to expand its business in Japan.
William A. Wibowo
FACTS & TIPS
- Japan has the 3rd largest packaged food market in the world after the US and China
- Quality & safety paramount (need detailed study of compliance, risks, etc.)
- Complex distribution network – progressive shift to direct import – growth in discount retailers
- Check trademark registration
- Most imported foods fail in Japan
- CATALYNX can support you at zero cost until you receive funds from the first shipment
- Time from first outreach to PO is usually min. 3 months, max. 18 months, average 12 months
CONTACT
We are always on the prowl for exceptional products and suppliers that suit the market. Please contact us if you are ready to join our adventure.